Digital marketing is a broad field that consists of various techniques and strategies, each one of which is customized for the specific goal and audience. It is a technique that uses digital channels and platforms to promote products or services to a targeted audience. Below is the step-by-step guide on how to do digital marketing:
1. Set Your Goals
⦁ What do you want to achieve? Setting easy, clear, and measurable targets and objectives like increasing website traffic to generate leads, boost sales, improve brand awareness or grow social media engagement
⦁ Use SMART goals, which should be Specific, Measurable, Achievable, Relevant, and Time-bound to guide your efforts.
2. Identify Your Target and Buyer’s Persona
⦁ Do research and understand your customer’s demographics (age, gender, location, education, and occupation), interests, behaviours, and pain points.
⦁ Create buyer personas to represent different segments of your target audience. By this, you can customize your marketing strategies effectively
3. Selection of Right Digital Marketing Channels
Digital marketing channels have expanded since the 1990s and continue to do so. Let’s discuss the main ones:
⦁ Social Media Marketing: Using platforms like Facebook, Instagram, LinkedIn, and Twitter to engage with users, share content, and run ads.
⦁ Search Engine Optimization (SEO): Optimize your content for search engines like Google and Bing to rank higher and attract organic traffic.
⦁ Content Marketing: Generate and share valuable content (blogs, videos, infographics, eBooks) to educate or entertain your audience while promoting the business.
⦁ Email Marketing: Create and maintain an email list to send targeted messages, newsletters, promotions, and updates.
⦁ Pay-Per-Click (PPC) Advertising: Run paid ads on platforms like Google Ads, and Meta Ads to drive immediate traffic.
⦁ Affiliate Marketing: Promote the products or services by partnering with affiliates (individuals or companies) on commission.
⦁ Influencer Marketing: Collaborate with influencers in your industry to reach a larger audience.
4. Create High-Quality Content
⦁ Content is the heart of the digital marketing. It’s how you can communicate with your audience digitally
⦁ Blog Posts, Videos, Podcasts, Case Studies, Guides & Tutorials, Webinars, Infographics, and Social Media posts are great ways to provide value and keep your audience engaged
⦁ More Focus on quality over quantity. Your content should be as per the user’s intent, solve problems, answer questions, or entertain your audience.
5. Optimize for SEO
⦁ When users search keywords related to your product or services SEO ensures your website and content appear in search results.
⦁ On-page SEO: Optimising the content on your website, including titles, descriptions, metadata, headers, images, and internal links.
⦁ Off-page SEO: Building backlinks from authoritative sites to improve your domain authority (DA – metric developed by Moz that predicts how well a website will rank on search engine result pages) and rankings.
⦁ Technical SEO: You should look for the technicality of the website, ensuring the speed of website, is it mobile-friendly or not, and easy to navigate.
6. Leverage Social Media
⦁ Create relative and quality content and share it as per social media strategy, engage with followers to spread awareness and educate them, also you can run ads.
⦁ Consistency is key, post as per schedule without missing when your audience is most active. You can schedule posts directly through LinkedIn
⦁ Create polls, contest, and engage through comments with your audience to build a community.
7. Run Paid Advertising Campaigns
⦁ To get faster results you can use platforms like Google Ads and Meta Ads. It will target specific audiences as per buyer persona.
⦁ Select the targeted audience, set a budget, and then track to check the performance of your campaigns to update as necessary.
8. Use Tools to Track Performance
⦁ Google Analytics, Google Search Console, SEMRUSH, and other tools like Facebook Insights help you focus and monitor traffic, user behaviour, engagement, conversions, and other important metrics.
⦁ It will help you to understand the graph for your website, like what’s working and what’s not, and as per this data update the strategies over time.
9. Build an Email List
⦁ Offer free resources (eBooks, guides, discounts, demos) to get visitors’ email addresses.
⦁ Create and send personalized and automated emails to your list, to automate use email marketing tools like Mailchimp or HubSpot
⦁ Segment your email list based on factors like demographics, psychographics, purchase history, or interests to send more targeted messages.
10. Engage with Your Audience & Create Community
⦁ Respond positively to every comment, message, and review on social media, emails, and your website.
⦁ Build trust and loyalty via using live chat on your website.
⦁ Create contests, Q&A sessions, and interactive content through which your audience can interact with the Brand.
11. Keep Testing and Update Your Strategy
⦁ Do A/B tests through which you can test different versions of your ads, emails, or landing pages to see which one performs better.
⦁ Continuously track the performance of the campaigns and update them.
12. Stay Updated on Digital Marketing Trends
⦁ Never be satisfied or settled, stay updated on new tools, trends, and techniques by following industry blogs, attending webinars, and taking online courses as Digital Marketing is fast-evolving.
Tools to use in Digital Marketing:
⦁ SEO: SEMrush, Ahrefs, Moz, Google Keyword Planner
⦁ Social Media Management: Buffer, Hootsuite, Sprout Social
⦁ Email Marketing: Mailchimp, SendGrid, HubSpot
⦁ Analytics: Google Analytics, Google Search Console, Hotjar, Kissmetrics
⦁ Content Creation: Canva, Adobe Creative Suite, Grammarly
⦁ Paid Advertising: Google Ads, Facebook Ads Manager, Meta Ads, LinkedIn Ads
By following these steps, you can create a perfect and comprehensive digital marketing strategy that attracts, engages, and converts customers effectively.
