In the competitive e-commerce world, selecting the best Enterprise E-commerce Platform is tough. Your enterprise e-commerce platform needs to be equipped to handle a range of tasks,from rendering product catalogs to managing orders.
As per the Economic Times, India’s e-commerce market is projected to reach $150 billion by 2026 due to a rise in UPI transactions, highlighting the immense growth potential for businesses operating in this sector. As per a recent survey, 73% of consumers expect personalized shopping experiences when interacting with online retailers. In this blog post, we will explore the key features and types that businesses should look for when choosing an Enterprise E-commerce Platform in 2025 to stay ahead of the competition.
Key Features:
There are many features that should be considered while choosing an Enterprise E-commerce Platform, you can see some in the below picture.
Four important features of the e-commerce platform are explained below.
1. Scalability : Ability to handle increased traffic and sales. It ensures that the system can handle increased demands as the business expands efficiently. Your e-commerce platform should align with your business requirements. Consider the product catalog, transaction volumes, and expansion plans to make sure the platform can accommodate growth.
Scalability is about more than just handling increased traffic and sales, it involves a holistic approach to ensuring that the entire system can grow and adapt to meet the evolving needs of the business and its customers.
Below are some key points related to Scalability in the context of an e-commerce platform.
(a)Increased Traffic Handling
(b) Transaction Volume
(c) Product Catalog Expansion
(d) User Accounts and Customer Data
(e) System Performance
(f) Integration with Third-Party Services
(g) Mobile and Cross-Channel Scalability
Amazon launched ‘Prime Day’ in 2018 to engage its 100 million Prime members. Amazon’s website couldn’t handle the surge in online traffic and at peak volumes, they encountered a major issue.
This left desktop, laptop, Mobile, and in-app users unable to check their purchases, simply redirecting them to the homepage. It is estimated to have cost Amazon more than $1 million per minute, a hard-learned lesson in scalability, and it’s something small businesses should learn from
This left desktop, laptop, Mobile, and in-app users unable to check their purchases, simply redirecting them to the homepage. It is estimated to have cost Amazon more than $1 million per minute, a hard-learned lesson in scalability, and it’s something small businesses should learn from.
2. Multi-Channel Support:
(a) It has the ability to handle a huge and complex product catalogs, various categories, and various attributes.
(b) Personalization is based on the customer’s browsing history, suggesting relevant products using AI.
4. Highly Customizable Template
You must have a highly customizable template for your enterprise e-commerce platform as it is necessary to modify the design of your storefront to suit your business vertical.
You must stand out from the rest with a unique style and design when you’re into a large-scale business which is only possible when you have a customizable theme and template.
These Custom add-ons in the e-commerce platform help you remove the process of customization and save time. Add-ons like changing images, navigation management, and customizable testimonials to your users will help boost e-commerce sales.
Types of Enterprise E-commerce Platforms :
You can go through the below-mentioned best E-commerce platforms and select as per your requirements.
⦁ BigCommerce – is a cloud-based e-commerce platform used for all sizes of businesses. It provides various types of built-in features including SEO tools, multi-channel selling, advanced reporting, and customizable templates.
⦁ Shopify – is the most popular type of e-commerce platform, known for its user-friendly interface and quick setup. Provides a wide range of themes, and apps.
⦁ Adobe Commerce Cloud – It is based on Magento, which is open-source but is also available in a cloud-based enterprise version. This platform is highly customizable and provides powerful features for large businesses.
⦁ Salesforce Commerce Cloud – The Salesforce platform comes with a suite of products. This can be used by both B2B and B2C businesses and offers a unified platform for managing customer data, sales, and marketing. Can handle multiple channels seamlessly.
⦁ WooCommerce – WooCommerce is a good choice for small to medium-sized businesses. It provides flexibility and a high level of customization. It is an open-source eCommerce plugin for WordPress.
⦁ Commercetools – Commercetools is a new tech, headless eCommerce platform that focuses on API-first development. You can apply changes on the backend without affecting the frontend or vice versa.
To make an informed decision please refer below comparison table:
| Platform | Best For | Key Features |
|---|---|---|
| BigCommerce | Growing businesses, scalability | Multi-channel selling, SEO tools, payment options |
| Shopify | Small businesses, ease of use | Simple setup, large app ecosystem, mobile optimization |
| Adobe Commerce Cloud | Enterprises, high customization | Open-source, customizable, B2B & B2C capabilities |
| Salesforce Commerce | Salesforce users, large brands | AI-powered, seamless CRM integration, personalized shopping |
| WooCommerce | WordPress users, low budget | Customizable, open-source, large plugin ecosystem |
| Commercetools | Large businesses, flexibility | Headless commerce, API-driven, omnichannel support |
Conclusion : E-commerce consultant, Paul Rogers said, “As a successful merchant selling online, the question of what e-commerce platform to use is always a really tough decision to make”.
As we look ahead to 2025, businesses need to prioritize these key enterprise e-commerce platform features to stay competitive and meet the evolving needs of online shoppers. By investing in the right technology and staying ahead of industry trends, businesses can position themselves for success in the dynamic world of e-commerce.
“Each of these e-commerce platforms offers unique features that serve different business requirements. If you are running a small business and for ease of use Shopify is the best option, for an enterprise seeking high customization (Adobe Commerce), or a WordPress user in need of flexibility (WooCommerce), there’s a solution for you.”
